"You always do it the same way" - is that true?

HP Indigo 7K

About the decision of Gutenberg Druck from Lachen to replace its 50×70 sheetfed offset press with an HP Indigo 7K and the discussion on digital printing in times of digitalization.

Sven Bänziger, Sales Manager HP-Indigo CHROMOS Group AG, and Adrian Meyer, Division Manager Printing at CHROMOS Group AG, got involved in a discussion on the subject of digital printing. It was clear: the discussion would be a meeting with two Indigo popes. So it was about "conversion" and "the right way". But the facts that the two of them served up were quite something. For example, the decision by Gutenberg Druck AG from Lachen to replace its 50×70 sheetfed offset press with an HP Indigo 7K.
Read more in the swiss-print+communication article by Paul Fischer.

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