Kasimir Meyer from Wohlen AG is known for going the extra mile when it comes to printing. Managing Director Beni Kiser: "We are currently experiencing a certain fatigue when it comes to digitalization issues surrounding communication." Does this mean a renaissance of print is imminent? Beni Kiser qualifies: "If you don't actively promote printed materials to your customers, you won't be able to benefit from this development!"
Text: Paul Fischer / Picture: Kasimir Meyer
The most important advantages of print are ...
Key factors characterize print:
- Print has a wide reach
- Print is accepted and credible
- Print does not have a stalker effect, as is often the case on the Internet due to algorithms
- Print has the significant advantage of offering a haptic experience. The senses are addressed: you feel, smell, sense and have multidimensional levels.
We rely on social media as a communication channel because ...
Social media platforms such as LinkedIn, Instagram etc. are used intensively as a communication channel. You can post exciting topics, solutions and product possibilities very efficiently and thus inspire customers and provide them with ideas without bothering them with appointments. You quickly have a large network and can easily generate business contacts. We are often contacted because the customer has seen an exciting post that has appealed to them. It is important that the content is exciting, creative and varied.
The advantages of the HP Indigo 12000 are ...
From print run 1 in B2 50×70 cm format, we offer offset print quality in up to seven colours and with special colors such as white printing and individual personalization. In addition, many creative papers can be used. The larger color space allows for very intense and vibrant printing. Comparable to UV-LED or LE-UV offset. Porous or textured substrates can be printed in high print quality. Grass paper, for example, is currently very easy to print on the HP Indigo.
We invested in the Komfi finishing machine because ...
The possibilities with this technology are very exciting in combination with HP Indigo and relief varnish. In addition to the familiar laminating process, flat film finishing can be offered in high quality and in a very wide range of films, including personalized ones, without the need to produce printing plates. The combination of Scodix relief varnish with foil finishing is exciting. The foil embossing effect can be achieved.
For us, the Swiss Print Award is ...
A very important award for the graphic arts industry in Switzerland in general. It is intended to create incentives to produce beautiful, unusual, appealing, attractive and high-quality print products. This requires passion, passion, joy and emotion. This platform allows us to present our craft in the best possible light. The award confirms every print shop in its work and motivates it to produce exclusive print products that bring joy and a smile to the face of the viewer.
The role of agencies today is ...
Advertising and creative agencies in Switzerland, like us in the printing industry, are very challenged and compete with many market players. The interaction with the end customer, the agency and the production partners is always very exciting, and in a good partnership it is a win-win situation. Of course, it is always a challenge to develop exciting, creative, appealing and impressive advertising messages. We are often on board when it comes to developing the right product for the advertising message in a marketing project and producing a prototype on the original paper before the print run.
print-2-print
It will soon be possible for print shops to place print jobs directly on our HP Indigo 12000 via a web portal. In this way, we are expanding our existing good cooperation with Swiss print shops and offering a leaner workflow. A forward-looking tool that will create even more synergies and strengthen the future of the graphic arts industry.
